Total retail sales
50.1202National Bureau of Statistics of China ↗
trillion yuan · 3.7% YoY
Economy · retail and digital commerce
China retail sales and e-commerce
In 2025, China’s total retail sales of consumer goods reached 50.1202 trillion yuan. Online retail sales were 15.9722 trillion yuan, including 13.0923 trillion yuan of physical goods sold online, equal to 26.1% of total retail sales.
Online retail sales
15.9722
trillion yuan · 8.6% YoY
Physical-goods online share
26.1%
13.0923 trillion yuan of physical goods sold online
E-commerce transaction value
46.7339
trillion yuan · 2.5% YoY
Official China trend
Retail and online-retail scale, 2017–2025
All three series are current-price yuan values from NBS annual communiques.
Source: National Bureau of Statistics of China ↗ · NBS annual communiques, 2017–2025; values are current-price yuan. The 2017 source uses the older “online merchandise retail sales” label, and the 2024 total-retail series includes a Fifth National Economic Census revision break.chinainfigures.com
Online penetration
Physical-goods online retail as a share of total retail sales
Uses the directly published NBS annual share, with a rounding check against the two absolute values.
Source: National Bureau of Statistics of China ↗ · NBS annual communiques, 2017–2025; values are current-price yuan. The 2017 source uses the older “online merchandise retail sales” label, and the 2024 total-retail series includes a Fifth National Economic Census revision break.chinainfigures.com
Multi-economy historical animation
Enterprise e-commerce sales, 2016–2024
All ten fixed economies have real values in every displayed year. Current-dollar values reflect exchange rates, price levels and coverage differences; this is not consumer online retail.
2024
Fixed-set rule：From the 20 economies with a real UNCTAD observation in every year from 2016 through 2024, the 2024 top ten are fixed for all frames. Ranks apply only within this set.
Accessible table for the current year
| Rank | Economy | Billion US$ | Footnote |
|---|
Source: UN Trade and Development ↗ · UNCTAD US.ECommerceTotal v10006; broad enterprise e-commerce sales in current US dollars. The ten economies are the fixed 2024 top ten within the 20 economies with complete 2016–2024 coverage, not an unrestricted global top ten.chinainfigures.com
Total retail sales
Not household consumption expenditure
Total retail sales of consumer goods is a domestic-trade measure, not household final consumption expenditure in the national accounts and not all service consumption.
Online retail vs e-commerce
Retail subsets and broad platform transactions stay separate
Online retail includes goods and services; physical-goods online retail is a subset. Broad e-commerce transaction value also includes transactions to organisations and cannot replace or be added to online retail.
International comparison
UNCTAD enterprise sales are not consumer shopping
The UNCTAD series includes B2B, B2C and B2G sales through web and EDI-type channels. Activity coverage, enterprise size, valuation and reporting periods vary, and current-dollar ranks also reflect exchange rates.
Fixed complete-coverage set in 2024
Enterprise e-commerce sales across 20 economies
Includes only economies with a real observation in every year from 2016 through 2024; ranks within this set are not global ranks.
| Set rank | Economy | Billion current US$ | Footnote |
|---|---|---|---|
| 1 | China | 5,370.5 | No point footnote |
| 2 | Germany | 1,661.3 | No point footnote |
| 3 | France | 602.4 | No point footnote |
| 4 | Spain | 475.1 | Derived by UNCTAD. |
| 5 | Poland | 320.1 | No point footnote |
| 6 | Denmark | 215.1 | No point footnote |
| 7 | Thailand | 168.9 | Provisional |
| 8 | Austria | 155.9 | No point footnote |
| 9 | Czechia | 154.7 | No point footnote |
| 10 | Norway | 99.1 | No point footnote |
| 11 | Portugal | 90.8 | No point footnote |
| 12 | Hungary | 81.9 | No point footnote |
| 13 | Slovakia | 68.6 | No point footnote |
| 14 | Luxembourg | 53.3 | No point footnote |
| 15 | Greece | 39.1 | No point footnote |
| 16 | Lithuania | 24.9 | No point footnote |
| 17 | Croatia | 22.6 | No point footnote |
| 18 | Slovenia | 19.2 | No point footnote |
| 19 | Serbia | 16.7 | No point footnote |
| 20 | Estonia | 11.9 | No point footnote |
Revision, terminology and year boundaries
- The 2017 communique uses the older “online merchandise retail sales” label; later editions use “online retail sales of physical goods.” The terminology transition is preserved.
- The 2024 communique says total retail sales were revised using Fifth National Economic Census results. Annual communique values are publication-vintage snapshots, not a fully back-revised database series.
- Broad e-commerce transaction value is available in the current archived extraction only for 2022–2025; earlier years are not backfilled.
- UNCTAD’s e-commerce share-of-turnover measure has no China observations and is therefore not used for the China-inclusive animation.
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Download CSV ↓Data file updated: 28 Jul 2026
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Public record
Revision and update timeline
Retail sales and e-commerce indicator added
Added China's 2017–2025 retail, online retail, physical-goods online retail and broad e-commerce transaction series, plus a fixed ten-economy 2016–2024 UNCTAD enterprise e-commerce animation and 20-economy 2024 context table.
Related sources: National Bureau of Statistics of China ↗ · National Bureau of Statistics of China ↗ · National Bureau of Statistics of China ↗ · National Bureau of Statistics of China ↗ · National Bureau of Statistics of China ↗ · National Bureau of Statistics of China ↗ · National Bureau of Statistics of China ↗ · National Bureau of Statistics of China ↗ · National Bureau of Statistics of China ↗ · United Nations Conference on Trade and Development ↗
Sources and definitions registered; automated checks passed
Data downloads and revision timeline added
Added page-level formal-data CSV files, chart-level CSV/PNG/SVG exports and a bilingual revision timeline to all indicator pages.
Sources and definitions registered; automated checks passed